Cirque du Soleil Purchases Blue Man Group

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http://www.chipandco.com/cirque-du-soleil-purchases-blue-man-group-274430/

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Cirque du Soliel has just announced that they have purchased Blue Man Productions. Blue Man Productions is the parent company of the popular and unique Blue Man Group show. The move is designed to help expand the presence of both companies.

Currently, Blue Man Group has five permanent shows across the United States including one at Universal CityWalk in Orlando. The other cities are Boston, Chicago, Las Vegas, and New York. Their iconic show has been operating for almost 30 years now and an estimated 35 million viewers.

Cirque du Soleil has a much higher presence by operating in over 50 countries across the globe including one at Disney Springs in Walt Disney World. The Cirque show at Disney Springs, La Nouba, will be making it’s final performance on New Years Eve of this year. Cirque was originally founded in 1984 and La Nouba has been a fixture at Disney Springs for the past 19 years.

Both shows offer different experiences and it sounds like they will both stay that way. Daniel Lamarre, Cirque’s chief executive, was quoted as saying, “The Blue Man Group will keep its autonomy. We’re not going to mix the Cirque du Soleil brand with the brand of the Blue Man Group.”

 

 

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Paint the town blue! #CirqueduSoleil is happy to welcome @bluemangroup to the team. Find out more: http://cirk.me/BlueManGroupEN 

12:11 PM - 6 Jul 2017

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With this news, it is certain that the Blue Man Group will be expanding outside the borders of the United States. Lamarre said, “We saw the potential for a marketing and distributing powerhouse like Cirque du Soleil to be able to distribute Blue Man Group and make their brand better known internationally.”

The question now remains what will be the future of Cirque du Soleil and Blue Man Group in Orlando? Since both shows will remain their separate identities, there is likely to be no change to Blue Man Group at City Walk. With La Nouba’s final performance right around the corner and no replacement show yet named, it will be interesting to see if Cirque will want to keep a double presence in Orlando by bringing in another show.