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Grumpy and Grandma

NEW COKE CONTAINER FOR SWGE..

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Been searching the interweb for the size, so far nothing.

 

But this little blurb was in all place Forbes.

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Over the past few years, specialty food and beverages have completely taken social media by storm when it comes to what you can consume (and photograph) at the Disney Parks around the world. Instagram is often flooded with perfectly color-corrected images of guests holding a cookie, or a cupcake, or a donut, or some sort of multi-colored drink in front of a backdrop so others can comment and say, “I want that.” While it’s worked incredibly — to bring both attention to influencers and new Disney offerings — can the same magic be replicated for an actual brand in the park? Coca-Cola is about to find out. And right away, it looks like it’s working.

At the Disney Parks panel at Star Wars Celebration Chicago for Galaxy’s Edge (opening May 31 at Disneyland Park and August 29 at Disney’s Hollywood Studios at Walt Disney World), it was announced that when the lands open up later this year, Coca-Cola will be rolling out a brand new bottle design for visitors in the area.

It’s literally just a new bottle, compared to the old bottle. But this new bottle is more like a circular orb, and sphere-like in shape. Is it meant to slightly resemble the Death Star? Probably not, but that’s the image it immediately envokes and all it took was the mere mention of this new product for social media to completely light up with users commenting, “I want that.”

That’s also even before we really get into the details about the fact that Coca-Cola (along with Diet Coke, Sprite and Dasani) have all been given new labels and a different language for the packaging: Arabesh, which is a printed language used throughout the Star Warsgalaxy.

The reason for this complete redesign — that will only be available within Galaxy’s Edge, don’t even try to find something like this in Fantasyland — is so that guests to the park can really feel like they’re living in their own Star Wars story. You’re not just visiting this place, you’re living and breathing the environment around you, and all traces of the real world is being stripped away. Clearly, that includes beverages.

(It’ll be interesting to see what happens to other commonplace Disney offerings at outdoor food carts in the area. You can usually find things like potato chips and ice cream bars at them. Will they receive any sort of Star Wars makeover, or be completely removed all together? More pressing, what happens if and when these special Star Wars bottles run out in the land? Will regular Coca-Cola products be reintroduced while the stock is replenished, or will guests literally be sent elsewhere to grab a Diet Coke?)

 

 

Social media was quick to jump on board with this new design, and Coca-Cola was trending on Twitter within the hour. It’s impressive that a beverage bottle can quickly become a must-have item for the parks, and it can only be assumed that the new design, complete with the Arabesh logo, will quickly become a collector's item. Will we start seeing used Sprite bottles pop up on eBay for Disney collectors?

Disney didn’t offer up any sort of pricing for the new bottles and seeing as how a bottle of Coke right now is going for around $5 in the Disney Parks, the price point should be the same. However, seeing as how they’re already in demand, Disney could easily increase the price, considering these are more than likely more expensive to make. They’re custom, after all.

So if you're already planning a trip to Galaxy's Edge this year, be prepared to not only wait in line for attractions and photo opportunities but also beverages you could easily just snag from a vending machine elsewhere. Maybe this is the true power of Disney, and Disney marketing when it comes to products.

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Though not quite as round and of course without the Star Wars theme, these  bottles have been out for ages.

 

Image result for orangina bottle

 

 

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9 hours ago, mouseketab.....Carol said:

Cool, but are they still 20 oz? They look small

I agree they look to small.

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13 minutes ago, Katman1356...Jason said:

I have seen reports that they look like the Christmas Ornament ones they had previously, just rebranded. Those were about 13 oz

That is what they look like to me.  They just put a different top on it.  Still cool though.

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9 hours ago, Katman1356...Jason said:

I have seen reports that they look like the Christmas Ornament ones they had previously, just rebranded. Those were about 13 oz

But the article states "Unlike any Coke Product you've ever seen before".  ???  Were the ornaments not Coke?

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