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Easter Merchandise at Disney Parks


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From the Disney Parks blog...

Easter Merchandise Hops into Locations at Disney Parks

posted on March 30th, 2012 by Steven Miller, Merchandise Communications Manager

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Some of my earliest childhood memories are about receiving a basket of goodies from the Easter bunny. There was a good mix of chocolate (yes!) along with other small items like toy cars, clothes and a children’s record album which I still own. With the Easter holiday only a few weeks away, I donned a pair of bunny ears and hopped around Disney Parks Merchandise looking for items to fill this year’s baskets. I found two common themes – eggs and bunnies.

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We have released two new Vinylmation figures for Easter – a 9-inch Vinylmation figure designed by Disney Design Group artist Monty Maldovan, and a 3-inch figure created by Disney artist Casey Jones. I love how the colors of the 9-inch figure pop against the green Florida grass, and my favorite detail on the 3-inch figure is his cotton-like tail. Casey told me that the Vinylmation team loved the rabbit-shaped form so much that we may see it used again for a future release.

Eggs and bunnies were also a theme for the consumables team, who introduced delicious cupcakes this year. Look for them, along with bunny- and egg-shaped sugar cookies, in locations such as the Main Street Confectionery in Magic Kingdom Park or Marceline’s Confectionery in the Downtown Disney District at Disneyland Resort.

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A small assortment of pins were released for the Easter holiday, including a new Mickey Mouse icon made to look like a painted egg. I also like the deluxe lanyard with sublimated printing which, not surprisingly, contains bunnies and eggs.

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There are a few items that won’t arrive until later this year (I thought you’d enjoy a first look at them). Similar to the St. Patrick’s Day ornament I previously discussed, there will be an Easter ornament coming this summer. The ear hat ornament stars Thumper and was designed by Derrick Lirette, a professional intern with Disney Design Group. Thumper will also be found on a new shirt arriving this August at Disney Parks.

Finally, I learned the “Hop and Drop” program I discussed last year is returning to Walt Disney World Resort hotels in Florida starting April 1. (Special thanks to Summer Figueroa, a retail manager at Disney’s Caribbean Beach Resort, for the tip!)

“Hoppy” Easter!

http://disneyparks.disney.go.com/blog/2012/03/easter-merchandise-hops-into-locations-at-disney-parks/

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